converse LOVE NOISE
China’s first rock ‘n’ roll road trip with two of the Beijing underground’s best, playing shows with local indie bands in 6 cities.
The trip was chronicled on a Love Noise mini-site and across the web though partnerships with Dazed Digital and Chinese music sites, BBS communities and bloggers, and was made into a feature length documentary film.
Over 1.5 million unique visitors to the site, and 600,000 video clips and photos downloaded.